We’re currently running calls with about 100 sellers to better understand the most pressing problems they face. I describe the reasons why we’re starting with customer development here.
We’re interviewing sellers across:
- Size (with the focus being on Small and Medium-sized businesses)
The goal of this exercise is to pin down the biggest problems per cohort. In doing so, we would have established:
- The specific customer category that we’d like to focus on
- The core (payments-related) problems customers in this category face
This information would feed directly into the next customer development phase: testing out solutions.